Platform Features

Built for serious multichannel sellers

Every feature in e-Lister was designed around the actual workflows of businesses selling across multiple channels simultaneously. No bloat. No missing pieces.

AI-Powered

AI Listing Generation

Writing optimised listings for every marketplace is one of the most time-consuming tasks in e-commerce. e-Lister's AI engine — powered by Anthropic Claude and Google Gemini — generates platform-specific titles, descriptions, bullet points and category mappings in seconds.

The AI understands the requirements and norms of each channel, so an eBay listing reads differently from an Etsy listing, even for the same product. You review, refine and publish — the AI does the heavy lifting.

  • Bulk-generate listings for hundreds of products simultaneously
  • AI suggests the correct category, attributes and shipping templates per channel
  • Dual AI provider support (Claude primary, Gemini fallback) for maximum availability
  • Review generated content before applying — nothing publishes without your approval
  • AI Configurator Wizard pre-fills listing templates from a product description
AI Listing Generation
Generating…
📝
eBay — Vintage Leather Satchel
Title · Description · Category · Shipping
Ready
📝
Etsy — Vintage Leather Satchel
Title · Description · Tags · Attributes
Ready
OnBuy — Vintage Leather Satchel
Generating…

Product Catalogue

Centralised Product Information

e-Lister's Product Information Manager (PIM) is the single source of truth for your catalogue. Manage master products, variants, custom attributes, images and pricing in one place — then push updates to every connected channel simultaneously.

Rich attribute support means you can capture every piece of product data a marketplace might need, then map it intelligently to each channel's specific schema.

  • Unlimited product variants (size, colour, material, custom dimensions)
  • Custom attribute sets per product type or category
  • Bulk import from CSV or connect from Magento / BigCommerce
  • AI-assisted category and attribute mapping per marketplace
  • Listing Configurator templates: define once, apply across hundreds of SKUs
Vintage Leather Satchel
SKU: VLS-001 3 variants Active on 4 channels
Material: Full-grain leather
Weight: 680g
Colour: Tan, Brown, Black
In Stock: 47 units

Inventory

Real-time Inventory Sync

Overselling is one of the costliest mistakes in multichannel retail. e-Lister keeps stock levels synchronised across every channel in real time — the moment an order lands on any platform, available stock updates everywhere else.

Multi-location warehouse support, bin-rack locations, inbound FBA tracking and configurable safety-stock buffers give you complete control.

  • Real-time stock level propagation across all connected channels
  • Multi-warehouse and bin-location inventory management
  • Amazon FBA inbound shipment creation and tracking
  • Safety-stock thresholds to avoid overselling during sync delays
  • Stock reservations for pending orders before fulfilment
  • Inventory view with location-level breakdown per SKU
📊
Live inventory across channels
eBay 47 available
Etsy 47 available
OnBuy 47 available
↓ Sale on eBay — 1 unit deducted → 46

Order Management

Unified Order Inbox

Every order from every marketplace arrives in one place. Filter by channel, status, dispatch priority or fulfilment source. Print pick lists, combine orders from the same buyer across channels, and dispatch — all without leaving e-Lister.

  • Consolidated order view across eBay, Etsy, OnBuy, Kaufland, Back Market and all connected stores
  • Order merging — combine multiple orders from the same customer into one shipment
  • Pick list and packing slip generation with customisable templates
  • Automated order actions via rule engine (auto-accept, flag, assign, notify)
  • Full order history, notes, and buyer messaging from within the order record
  • Fulfilment network routing — assign orders to the correct warehouse or 3PL
🛍️
Order #EB-7821 — eBay
Vintage Leather Satchel · £42.00
Awaiting dispatch
🧶
Order #ET-3304 — Etsy
Hand-woven Scarf · £28.50
Dispatched
📦
Order #OB-2189 — OnBuy
Ceramic Mug Set · £34.99
Processing

Shipping & Dispatch

Integrated Shipping

e-Lister connects directly to Royal Mail, Evri, DPD and FedEx. Rate-shop in real time, book the cheapest or fastest service for each order, print labels and generate end-of-day carrier manifests — all inside one workflow.

  • Live rate shopping across Royal Mail, Evri, DPD and FedEx
  • Shipment booking and label printing in one click
  • End-of-day manifest generation per carrier
  • Multi-parcel and merged-order shipment support
  • Tracking numbers automatically fed back to the originating marketplace
  • Fulfilment source management — warehouse, 3PL or FBA routing
Rate Shopping — Order #EB-7821
Royal Mail — 1st Class
Estimated delivery: 1–2 days
£3.45
Evri — Standard
Estimated delivery: 2–3 days
£2.89
DPD — Next Day
Estimated delivery: Next working day
£5.99

Demand Forecasting

Stock Forecasting & Auto-Reorder

e-Lister analyses your historical sales velocity, lead times, seasonality patterns and current stock levels to predict when each SKU will run out. When a product falls below its reorder point, a draft purchase order is raised automatically — or an alert is sent so you can act.

  • Per-product configurable lead times, safety stock days and lookback windows
  • Seasonality modelling for products with predictable demand patterns
  • Automatic PO generation when stock falls below the calculated reorder point
  • Just-in-time flag for products where overstocking is more costly than stockout
  • Auto-reorder run logs with full audit trail of decisions made
  • Manual override and snooze per SKU
Reorder Alert — Vintage Leather Satchel
6
Days of stock
12
Reorder point
⚠️
Below threshold
✓ Draft PO raised — 50 units from Supplier A

Automation

No-code Automation Rules

Build event-driven rules that react to anything that happens in e-Lister: a new order arrives, stock drops below a level, a listing goes out of stock, a dispatch SLA is at risk. Automate your most repetitive decisions and exceptions without any code.

  • Trigger on: new order, order status change, inventory event, listing status, schedule (cron)
  • Actions: auto-accept, assign to fulfilment source, send buyer message, flag for review, adjust price, create alert
  • Rule chaining — multiple actions per trigger
  • Scheduled rules for recurring tasks (e.g. daily price updates, weekly stock reports)
  • Full automation log with pass/fail audit trail per rule execution
Rule: Auto-accept low-value ordersActive
🔔 Trigger: New order received
⚡ If: Order value ≤ £50
✓ Action: Auto-accept & route to Warehouse A
Rule: Low stock alertActive
🔔 Trigger: Inventory below safety stock
⚠️ Action: Flag for review + send notification

Buyer Messaging

Unified Helpdesk

Customer enquiries from Amazon and eBay arrive in one inbox alongside full order context. Respond quickly using canned responses, create message templates for common scenarios and keep a clear record of every buyer interaction — without logging into each marketplace separately.

  • Unified inbox for Amazon (SP-API Messaging) and eBay buyer messages
  • Canned response library — create, manage and insert in one click
  • Automated email templates for order confirmation, dispatch and delivery
  • Conversation history linked to the order record
  • Mark conversations resolved or read; unread-count badge in navigation
  • Message sync — pull new messages from all connected channels on demand
Buyer: james.h@example.comOpen
eBay · Order #EB-7821 · 2 hours ago
"Hi — can you confirm when my satchel will be dispatched? I need it by Thursday."
💬 Quick Reply: "Your order is being packed now and will be dispatched today via Royal Mail 1st Class. Tracking will follow shortly."

Reporting

Analytics & Reporting

Make confident decisions with clear data. e-Lister provides sales analytics by channel and product, listing performance metrics, dispatch SLA tracking and inventory health dashboards — all accessible without exporting to a spreadsheet.

  • Sales by channel, product and date range
  • Listing analytics — views, conversion and revenue per listing
  • Inventory health: stock levels, days-of-cover, reorder status
  • Dispatch performance: SLA compliance and carrier breakdown
  • One-click export to Excel or CSV for external analysis
£24k
Revenue (30d)
312
Orders (30d)
98%
Dispatch SLA
Revenue by channel
eBay
62%
Etsy
22%
OnBuy
16%

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